Located at the midpoint between Montego Bay and Ocho Rios, the development encompasses 10,000 acres in the surroundings of the historic village of Falmouth.  The master plan included sixteen distinct areas creating a powerful economic magnet not only for Jamaica but for the entire Caribbean region, with one-of-a-kind attractions, including a formula one racing track, world class sport training facilities, cinema studios, a museum and village experience in a former sugar plantation and factory.  The master plan also included 3 new beach front resorts with over 500 rooms, casinos, restaurants and convention facilities. Another aspect of the master plan was a broad redevelopment of the town including affordable housing, a regional hospital, and the transformation of the historic downtown into a quaint destination with small shops and bodegas drawing from the local architectural character and culture.